Art Director: Natalia Fredericks // Copywriter: Scott Spooner
Video
Many truck commercials feel like a brand’s personal self-hype video. So when we were creating this video for the Detriot Auto Show we asked ourselves, what if we stop acting like we re-invented the wheel and started celebrating the people who actually sit behind ours.
Art Director: Natalia Fredericks // Copywriter: Scott Spooner